This dashboard allows you to better understand the efficiency of your marketing campaigns. It gives an overview of your websites awareness, engagement investment efficiency, top campaigns, most efficient keywords and more.
Impressions are when an advertisement or any other form of digital media renders on a user's screen. It reflects the brand awareness of a website while clicks define an engagement.
CPM (cost per thousand impressions) represents how much you have spent to get 1’000 impressions.
