This Accelerator is the same as "Donations (advanced)”, but it embeds as well an RFM analysis, creating a Donor segmentation with recommended actions by segment.
RFM Analysis (donor segmentation): RFM stands for Recency, Frequency, and Monetary value, each corresponding to some donor hey trait.
RFM Accelerator pages show how the donor base is segmented according to their RFM values and recommends marketing actions for each identified segments.